Content Marketing Manager
Job Description Template

Job Overview

We are looking for a smart Content Marketing Manager to be a part of our Content team. You will be responsible for efficient functioning of the company’s content and digital marketing operations. You should be able to ease online engagement and create high quality content to maintain/increase the subscriber/followers count. 

Ideating, assigning and managing day-to-day marketing activities are your key responsibilities. Besides, you should be able to drive traffic and translate it into sales and leads. You should be able to develop engaging blog posts, infographics and other SEO friendly content. Building the brand’s online presence by implementing powerful marketing strategies is a major part of your job profile. 

If your sound leadership skills and analytical mind can help our company grow digitally, then we would love to meet you.

Responsibilities

• Assigning and managing day-to-day content creation activities

• Developing effective marketing plans and content marketing strategies

• Proofreading all content before publishing

• Aiding in brand’s awareness on all digital platforms

• Attracting and translating organic traffic into sales

• Coordinating with the Marketing team to create and manage the marketing budget

• Working closely with the Design and Editorial team to generate high quality content

• Identifying and optimizing SEO content along with Data Analysts

• Generating different online content like infographics, blogs and ebooks

• Growing and tracking the subscriber count

• Undertaking all marketing activities while adhering to the company’s policies and guidelines

• Managing email marketing and other marketing communications to achieve target

• Undertaking content marketing initiatives and implementing SEO practices

• Analyzing online traffic and generating reports on a regular basis

• Communicating with the Content Manager, Content Strategist and Social Media Manager for effective functioning of marketing campaigns

Requirements

• Bachelor’s degree in Marketing, Journalism or related field

• Minimum 3 years of experience as a Content Marketing Manager, Content Manager or Content Strategist

• Excellent managerial skills

• Good reading and writing skills

• Ability to create content that is SEO friendly

• Expertise in Google Analytics and SEO tools

• Basic understanding of online platforms and their functionalities

• Good oral and written communication skills

• Sound decision making ability

• Strong analytical mind

• Ability to work with Design and Marketing team to handle daily operations

• Knowledge of project management softwares like Jira and Asana among others 

• Ability to multitask and meet deadlines

• Prior experience in using editorial calendar