Email Marketing Manager
Job Description Template

Job Overview

We are seeking an energetic and experienced Email Marketing Manager to join our Marketing team. 

As an Email Marketing Manager, your primary responsibility will be to manage and execute email marketing strategies and campaigns.

You should be capable of driving and leading the team. You should also be able to make sure that the business objectives are met. You will work with the latest marketing technology in collaboration with our Sales and Marketing teams. 

If you have the required Marketing experience and consider yourself suitable for this Email Marketing Manager work, then please apply. We will love to hear from you.

Responsibilities

• Design, assemble and create overall email marketing campaigns

• Create an email database to reach the target audience.

• Plan and design different CTAs for email templates.

• Test achievement of each campaign and determine email marketing KPIs.

• Create a lead generation strategy and increase email subscriptions.

• Evaluate campaign performance and suggest techniques for improvements.

• Categorize and segment email lists of people on the basis of past email engagement and website interactions.

• Make documentation and guides for processes, A/B tests and promotions that prevail through email.

• Compose newsletters on a weekly basis.

• Work closely with the Marketing teams as well as managers.

• Develop and update templates for our email utilizing graphics, illustrations, personalization and propelled features.

• Assure precise and prompt communication with customers via email to limit the number of unsubscribes.

• Write a report on revenue generated from email marketing endeavors.

• Stay updated on various email marketing best practices and strategies.

Requirements 

• BA/BS degree in Management, Marketing or relevant field.

• Proven 3+ years of work experience with Email Marketing, Marketing Manager or a similar role in the Marketing Department.

• Ability to utilize marketing automation technology.

• Working knowledge of advanced email and digital marketing trends.

• Experience with email automation tools(e.g. Active Campaign, Mailchimp, Drip, etc).

• Exceptional working knowledge on marketing communications includes advertising, promotions, sales, branding and online promotion

• Great time-management, interpersonal and communication skills.

• Exceptional attention to detail.