Marketing Analyst
Job Description Template

Job Overview

We are looking for a Marketing Analyst with an investigative mind to be a part of our Marketing team. Conducting thorough research and providing valuable insights on the prevailing market conditions is one of your key responsibilities. You are also responsible for translating complex data findings into actionable and understandable texts or graphs. 

As a Marketing Analyst, your strong analytical skills and business intelligence will help us learn our company’s standing in the market. Besides, you will be responsible for measuring ROI on marketing campaigns and updating the marketing strategy accordingly. Apart from data analysis, you should also develop promotional materials in coordination with the Marketing Manager. 

You will also be responsible for forecasting market trends, developing marketing plans and budget, and handling an internal team of data collectors. Your mathematical and methodological approach is an asset to us. If your marketing analytics can maximize our company’s footprint then we would love to have a word with you.

Responsibilities

• Conducting market research and providing valuable insights

• Forecasting market trends and identifying new opportunities for the brand

• Determining the brand’s market reach and its audience

• Updating marketing plans and strategies based on the campaign’s ROI

• Analyzing marketing metrics and tracking KPIs using tools like Scoro and Datapine

• Designing consumer surveys, questionnaires, and polls

• Preparing accurate reports on conversion rates, leads, and sales

• Converting complex data into understandable texts, graphics, and social media engagement

• Developing and managing the marketing budget in coordination with the Marketing Manager and the team

• Ascertaining marketing goals as per client’s feedback and requirements

• Offering insights on the product potential and marketing opportunities

• Developing sales strategies and helping the company understand consumer behavior

• Evaluating consumer demographics and identifying ways to acquire new customers

• Tracking monetary investments in advertising and marketing

• Analyzing competitors and their tactics

• Working closely with the Sales and Marketing team to evaluate the effectiveness of marketing campaigns 

• Guiding the company when launching new products or services in the market

Requirements

• Bachelor’s degree or Master’s degree in Marketing, Statistics or related field

• Previous work experience as a Digital Marketing Analyst, Market Research Analyst, or similar position

• Ability to analyze data efficiently and accurately

• Strong analytical and mathematical skills

• Excellent communication skills

• Familiarity with KPI tools like Scoro and Datapine and website analytics tools

• Understanding of the current market conditions and industry trends

• Good leadership skills and an eye for detail

• Multitasking ability