SEO Analyst
Job Description Template

Job Overview

We are seeking an SEO Analyst to join our Marketing team and assist us to establish a solid online presence. 

As an SEO Analyst, your responsibilities include 

• perform keywords research

• optimize the content 

• monitor user engagement over our website 

You should be familiar with current SEO strategies and tools. You should have excellent analytical abilities. 

You ought to ensure that we attract and connect with our intended target audience and convert guest visitors into clients. 

If you think you are suitable for this job position, then please apply. We will love to meet you.

Responsibilities

• Develop and implement SEO goals for the organization.

• Lead keyword research utilizing different tools (e.g. Keyword Planner, Moz, etc.)

• Perform competitive analysis and distinguish gaps in our content.

• Identify areas in our website design which needs improvement. 

• Refresh old content and add effective calls to action (CTAs) to enhance client commitment.

• Track essential SEO metrics including organic traffic, conversion rates and time spent on page.

• Monitor day to day actions in web analytics.

• Provide details regarding performance metrics contrasting them with our SEO objectives and benchmarking information.

• Actualize third-party referencing systems and link building strategies.

• Oversee backlinks to build online expert authority.

• Screen and monitor paid search campaigns.

• Work in collaboration with the entire Digital Marketing team.

• Take into consideration SEO techniques and remain fully informed regarding new tools and practices.

Requirements

• Bachelor’s degree in Marketing or relevant field.

• Proven 5+ years of experience as an SEO Analyst, Digital Marketing Executive or a similar role in the Marketing Department.

• Professional certification of Advanced Content and Social Tactics, Search Engine Optimization (SEO) is a plus.

• Proven experience of working with Google Analytics and Social Media platforms.

• Strong working experience in email marketing, content marketing, search marketing, and paid advertising.

• Exceptional time management skills.

• Outstanding verbal and written communication skills.

• Ability to work under pressure and prioritize tasks.

• Outstanding analytical, interpersonal and organizational skills.

• Excellent problem solving and networking skills.

• Strong work ethics.